New shop offering a relaxed atmosphere in Ludlow town centre

Called All the Seasons, the Broad Street shop will be officially opened this Saturday (May 18).

It sells anything from clothes to candles and soap. This includes a range of Sevin London soaps, scrubs, body lotions and scented oils, where each fragrance smells as their colours intend, therefore linking colour and scent to create a beautiful atmosphere.

The shop is the brainchild of Nick Schuller and Hayley Pearce, who are taking their first venture in the retail industry.

Nick Schuller and Hayley Pearce at the new shop (Image: Rob Davies)

"The clothes are organic, using natural materials," said Mr Schuller.

"It's a slightly different style and has a relaxed atmosphere."

Mr Schuller who is 28, studied engineering, while Miss Pearce, 27, is a newly-qualified teacher. 

However, the couple, who live in Brimfield, wanted to take a different avenue in their lives.

"At around Christmas, we put a business plan together and a few months later, here we are," said Mr Schuller. 

"My partner studied in Birmingham but we felt we wanted to get out because it was getting too busy and hectic.

All the Seasons is in Broad Street (Image: Rob Davies)

"We like the countryside and the Ludlow area seemed quite the obvious place. Ludlow is known for its slow food and we wanted to create slow living or shopping and make it more of an experience."

The couple moved to south Shropshire from Kent. Mr Schuller said that they love the community feel that Ludlow has.

"It looks like a big town with the castle, church and old streets and has quite a lot of history. But it's not very big because everyone knows everyone. 

"We did a soft launch at the weekend and all the local business owners said hi and we for tips off them. You would never get that in a city. 

"We just want to be a friendly, personable shop."

All the Seasons is open from 10am to 4pm Tuesday to Saturday. 

To find out more information about the shop, visit its Instagram page, alltheseasonslifestyle