Good Food Trail is back and better than ever in Shropshire

The trail is this year celebrating Shropshire’s abundance in the round-the-county foodie route.

It will guide both local people and visitors to around 150 venues, with more than 4,000 food trail maps to be distributed around the county and includes discounts and offers from many of the host venues.

The maps are available at tourism outlets, including Shrewsbury Market Hall, the Shropshire Hills Discovery Centre, and through Visit Telford as well as the 150 venues. It can also be downloaded from the Shropshire Good Food Trail website at www.shropshiregoodfoodtrail.org

The event has been extended this year to take in the six weeks of the school summer holidays from July 20 to August 31.

Daphne Du Cros of the Shropshire Good Food Partnership team said the trail aims to highlight the many positives of buying good local produce.

“It supports the local economy, provides jobs and increases the amount of Good Food consumed. There are no downsides,” she said.

This year’s Good Food Trail will include markets and events showcasing the delights of Shropshire food and farming and providing opportunities to connect with nature and food production.

“The Good Food Trail aims to highlight smaller farms, shops and organisations that are great at producing but not great about shouting about it. We want local people and visitors to veer off the beaten track this summer with our Shropshire Good Food Trail and discover new hidden gems around the county,” said Ms Du Cros.

She added that the Shropshire Good Food Trail was a not-for-profit initiative to help increase awareness and support of the local food economy.

“Venues do not pay to be included on the map. This makes sure that all Good Food producers can be included on their merits with sponsors and donations helping to cover the costs,” she said.

If you would like to sponsor the Shropshire Good Food Trail or make a donation please email hello@shropshiregoodfood.org