I WOULD like to reply to R Black's letter, "Are These The Kind Of Jobs We Want?" (6.11.03). Firstly I would like to say that I am fully aware of the definition of diversification, and if government White Papers are read correctly, one will find that industry of any sort is welcomed into rural areas where there is a negative economy.

Secondly, I wonder how well R Black knows the history of Ludlow, especially its economic history? As I can trace my family back more than seven generations in this town, I believe this qualifies me enough to know my local knowledge a little better than most. R Black makes the comment that local merchants of old supported a "vibrant economy", well this was not always the case; in fact the wealthy merchants actually looked outside for quality crafts men and traders to adorn their fine buildings, a very good example of this is the Italian wall carvings in the chancel of St Laurence's Church.

I dare say too, that B&Q is already adding to the "interest and enhancement" of many Ludlow homes including the refurbishment of period houses. After all, aren't Ludlow people shopping outside their own town to get the best deals?

Any businesses that do employ on mass in Ludlow can be counted on one hand. Not really a very good position to be in for a town with a population of over ten thousand. There is no shame in "shelf filling" as long as it brings much needed money.

Where money is earned, money is spent.

I personally would like to see Ludlow remain as a haven of all things bright and beautiful, but unfortunately reality bites and Ludlow is in much need of an economic boost from whatever direction.

Mandy Phillips

Ludlow.